The Challege

Nissan has traditionally used conventional advertising methods for their campaigns, but they are now seeking a distinctive ad format to increase brand awareness, understand their customers' requirements, and gather insights.

The Approach

VICI provides Nissan with an opportunity to create a more engaging and personalized advertising experience, while also providing valuable insights to inform future campaigns and improve overall advertising effectiveness.

The Result

By working with GLOBMOBI, Nissan was able to raise awareness for the All New Nissan Patrol Nismo. Through personalization, they were able to create a more engaging experience for the end-user, highlighting the SUV's new features and showcasing its capabilities. This partnership allowed Nissan to effectively communicate the value and benefits of the All New Nissan Patrol Nismo to their target audience, resulting in increased brand awareness.

Awareness

Engagement