The Challege

BMW AGMC uses traditional standard creatives to launch campaigns. Now, they are looking for a unique ad format that will help them understand their customer’s requirements, gather insights, and drive conversions all at the same time.

The Approach

We developed a VICI experience that was aimed at providing consumers with information about the offer.

The Result

Majority of the target audience that were interested and engaged with the content are not planning to buy a car during this period and is only understandable given that we saw most people had been so eager to invest in other matters that are important to them during this time period.

➢ Campaign went live during Summer Break
➢ Eid Holiday on top of Summer Break
➢ Overall ease of travel restriction allowed many of the target audience to take advantage and prioritize other investments

Awareness