The Hospitality Industry has long been one of the most dynamic and fastest-growing industries. Although the recent pandemic reflected negatively with unmatched repercussions, especially to the industry, hotels quickly gained their prominence back. For this reason, Chatbots in the hospitality industry is becoming more vital than ever; with this anticipating shift taking place, we are there to guide you on the best Use Cases. Big chains like Hyatt or Starwood have recently implemented chatbots as a new customer channel service in the hotel industry. Even giant online travel aggregators like Emirates Airlines, Expedia, Skyscanner, and Booking.com have implemented the chatbot technology to assist their clients and ensure optimal efficiency, increased lead generation volumes, and top-notch customer service.

So, Why Should Hotels Use Chatbots to Grow Their Business? – Check this Hotel Bot Demo out:

First of all, a chatbot will increase and improve the communication with guests; guest engagement will be at the forefront of operations, whereby constant feedback and support will be accentuated before, during, and after their stay. Indeed, as an instant messaging app, chatbots can represent a new reservation channel, which will allow clients to find and book their stay via a chat interface easily.

Furthermore, chatbots will help hotels build proper and accurate guest profiling, allowing them to provide personalized offers to their guests. That, in turn, will increase guest loyalty and boost the hotel’s Revenue. With a chatbot capable of integrating with all the CRM or Back-end Systems, data management and scalability will become even more accessible and effortless, and continuously keeping track of clients’ happiness and satisfaction metrics is guaranteed. Increasing operational efficiency, such as reducing the time needed for check-ins and check-outs, driving direct sales, and meeting customer expectations is an additional benefit of having a functional chatbot. As a result, a better guest experience and high customer loyalty will quickly be perceived.

Last but not least, since chatbots are a 24/7 service – and can hence serve as a virtual concierge – integrating them into daily operations will reduce reception workload and provide guests with instant and helpful answers promptly, at any moment of their stay.